Reports indicate that 'AI toys' are gaining momentum: the market is experiencing high growth while investment has dropped sharply. Issues of product homogeneity and returns have become prominent.

The market for AI toys has grown year over year, with transaction volume surging by over 1600% compared to last year. However, investment in this niche has cooled significantly. The sector faces challenges including high product homogeneity, low repurchase rates, and return rates exceeding 50%. The industry is still exploring its final form.