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The Paper · Published October 21, 2026 at 07:20

Wu Yue and others face product promotion using AI impersonation; Economic Daily: platforms must take responsibility for identifying AI clones.

AI Brief

We closely followed Wu Yue's experience with AI-faked videos used for product promotion. Our goal is not just to resolve 'this time' but to prevent 'the next time'. The combination of celebrity image, product links, and exaggerated rhetoric is easily identifiable; platforms have the ability to act.

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