Apple releases new-generation Apple TV 4K equipped with Siri AI

Apple releases the new-generation Apple TV 4K (4th generation), featuring built-in Siri AI and far-field microphones, emphasizing full-screen conversational movie search and hands-free interaction. Siri AI is arriving in beta form on tvOS 27.2, supporting Apple TV 4K 2nd generation and later models. It launches first in the US, Australia, Canada, India, New Zealand, Singapore, South Africa, and the UK; the new device is priced at $299 (US). Pre-orders begin today in the US and 30 other countries and regions, with availability starting November 13.