Apple Music unveils a new AI-driven brand identity, highlighting the value of human design in the age of artificial intelligence.

Apple reveals its new Apple Music brand identity using the Liquid Glass design language and releases a behind-the-scenes video. The short features TBWA/Media Arts Lab and producer Fred again... alongside an installation of transparent panels filled with mineral oil. Transducers convert audio signals into ripples on the oil surface, capturing interactions between the brand logo and the fluid.