Reddit announces a move toward a login-centric experience to counter traffic declines driven by AI search

Reddit announced in its Q3 earnings report that it will shift to a login-centric experience to protect data from AI scraping and boost ad monetization. Search traffic referrals dropped by over 1 million weekly on average in October. Global daily active users reached 130.3 million in Q3, with US daily active users falling to 50.7 million, a year-on-year decline of 2%. Q3 revenue grew 53% year-on-year to $895 million, with net profit of $283 million; this shift will first be tested outside the US market, with no global launch timeline yet.