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IT Home · Archived at 2026-07-26 17:02

EU AI transparency guidelines take effect on August 2: chatbots must"Self-reported identity", deepfake content must carry machine-readable labels

AI Brief

Article 50 of the EU AI Act, the AI transparency guideline, is formally implemented on August 2. Chatbots and voice assistants must clearly inform users that they are AI systems, and deepfake content must be labeled. The new rule has a 4-month transition period, and violating companies face fines of up to 15 million euros.

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