BMW launches restructuring plan: expand AI application, cut 20% of management and launch two new cars

BMW announced a restructuring plan, will expand AI application, cut one fifth of departments and management positions by mid-2027, and launch two new models. BMW set its core automotive business mid-term profit margin target for 2028 at 3%-5%, hoping to recover to 8%-10% by the early 2030s, while the latest performance is only 2.3%. Europe will see an entry-level pure electric model in 2028, and the US will launch a new luxury SUV for relatively affluent consumers, while China further advances production localization and relies more on local partners.