Naver launches AI conversational search service AI Tab, integrating e-commerce and local life features to challenge Google

South Korea's leading search engine Naver officially launched its AI conversational search service "AI Tab," aiming to keep users within its ecosystem throughout the entire process from searching and price comparison to purchasing. Although it still lags behind ChatGPT in complex reasoning and writing, it shows significant efficiency improvements in scenarios such as local lifestyle services and product recommendations. Expansion into personalized services such as real estate and health management will follow. #AI Search#