OpenAI to test visual ads in ChatGPT

OpenAI announced it will test a new visual ad format for ChatGPT in the US later this month, initially appearing when users generate images. Ads remain separate from generated images and will not affect ChatGPT's responses; Plus, Pro, or Enterprise subscribers will not see ads; the company said it has guardrails to avoid placement in emotionally vulnerable or sensitive scenarios, and is testing with the first batch of advertisers, planning to try more formats in the future. Previously ChatGPT ads since February only showed company names, logos, and links in sponsored slots below chats.