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IThome · Published 2026-10-06 07:55

McDonald's faces class-action lawsuit in the US, accused of illegally manipulating menu prices using AI systems

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Plaintiff accuses McDonald's of conspiring to manipulate restaurant menu prices through an artificial intelligence pricing system, violating US antitrust law; the lawsuit is a class action with the plaintiff representing millions of consumers. McDonald's responded that the claims are baseless and franchisees have pricing decision rights.

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