OpenAI to test carousel ads in ChatGPT image generation loading screen
OpenAI will test a new ad format in the US later this month, showing a carousel or a row of product ads below images when ChatGPT generates images, with ads labeled and separate from generated content. Concurrently OpenAI expanded measurement tools, integrating conversion and attribution service providers such as Hightouch and AppsFlyer, and piloting brand safety assessment with DoubleVerify and Integral Ad Science, and advertisers can also set negative keywords.
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