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AIHOT · Published on 2026-10-05 23:14

OpenAI launches visual ads alongside ChatGPT image generation results

AI Brief

OpenAI will display visual ads next to ChatGPT's image generation results, launching first in the US later this month for initial test advertisers; the ads will be clearly labeled and will not affect ChatGPT's responses. OpenAI is also expanding its ad measurement tools and partner ecosystem, and advancing a brand suitability assessment pilot; the long-term goal for ads is to cover its 1.2 billion weekly active users.

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