National Radio and Television Administration issues 'Micro-Drama Development Management Measures' effective September 1: AI-generated content must carry labels, addictive-inducing algorithms banned

The National Radio and Television Administration released the 'Mega-Short-Drama Development Management Measures', to take effect from September 1, 2026. The measures establish a full-chain regulatory framework for the mega-short-drama industry, clarifying classification by investment amount and theme, and reviewing and issuing licenses. The definition of mega-short-dramas, broadcast channels and AI-generated content labeling requirements are also clarified, marking a new stage of industry standardization.