How HP Built an AI-Ready CDP with Databricks CustomerLake

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At the Data + AI Summit 2026, HP shared its approach to building an AI-ready marketing data foundation using Databricks CustomerLake. Estimates suggest that integrating CDP capabilities could reduce total cost of ownership by up to 40%.

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HP Estimates Up to 40% Lower CDP Costs. Where Should Marketing Data Integration Start?

Databricks’s HP case presents up to forty percent lower CDP total cost of ownership as HP’s estimate, not audited realized savings.

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