Nvidia Shield TV Pro raises price by $100 to $299.99 due to AI driving up memory costs

AI Brief

Nvidia announced Shield TV Pro price will increase by $100 from October 2, with new price $299.99. This TV box released in 2019 is equipped with Tegra X1+ processor. Nvidia spokesperson confirmed the price increase is due to industry-wide substantial rise in costs of memory and other components, the product is still in continuous production and every unit can be sold, and new production capacity is likewise affected by current supply chain price increases.

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