OpenAI pushes into advertising to catch up with Google, Meta; high revenue target viewed bearishly by analysts
OpenAI's advertising business is live with annual revenue of 100 million US dollars, but it remains far from its 2030 goal of 100 billion. Analysts believe it needs to significantly increase user numbers, ad prices and quantities, while the platform's tools are still relatively primitive. Advertisers are adapting to its conversation-based placement model.
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