JD Digital Human Enters Live Streaming Room with 23 Brand IPs, Exploring New AI Marketing Playstyles

When a brand IP no longer only appears in posters, packaging, and short videos, but walks into live-streaming rooms to become interactive, expressive, and conversion-capable content assets, live-stream growth also gains a new way to open up. Recently, in a series of live streams themed 'Everything Can Be Live', JD Digital Human technology supported 23 well-known brand IPs including Lenovo Legion, Mengniu, Hisense, Wuliangye, Three Squirrels and others to enter live-streaming rooms, linking event hotspots, live interactions, benefit gameplay, and on-site resources, exploring a new path for brand IP revitalization live streaming.