Pennsylvania signs bill requiring AI-generated ads to carry disclosure labels

Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act, requiring that images, videos, audio, or text ads significantly altered or generated by AI carry disclosure labels in the same format as the ad itself. The law applies regardless of where the content was created, as long as it is distributed within Pennsylvania. This state is among the first to require AI content disclosure, but the bill's definitions for terms like 'significant alteration' and 'obviously fictional' remain vague. It also includes exemptions for parody and satire, leaving several loopholes.