A century-spanning endorsement: SKF uses AI to "resurrect" late actress Greta Garbo for an ad campaign
Swedish bearing manufacturer SKF used tools including ByteDance's Seedream 5 Pro, Seedance 2, Kling AI, and Google's Gemini to generate a virtual image of Greta Garbo for an advertisement. The project was authorized by Garbo's estate management, but film critic Peter Bradshaw gave it a one-star bad review, and celebrities such as George Clooney also expressed concerns about the trend of AI-synthesized resurrection.
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