Google expands AI search ads to international markets; core search ad growth slows
Google announced at the Alphabet Q3 earnings call that it is expanding AI Mode ads to international markets for the first time and launching multi-turn conversational ads in the US. At the same event, Alphabet reported quarterly revenue of $127.6 billion, up 25% year-over-year, while Google Search revenue growth slowed from 17% to 12%. Stock prices fell 8% following the report. Google stated that sponsored product click-through rates in AI Mode are now comparable to organic results.
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