Cal AI founder discusses the secret to its viral success: leveraging extensive influencer promotion to achieve over $30 million in revenue within two years

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Cal AI founder Zach Yadegari revealed at TechCrunch Disrupt that this calorie-tracking app, founded in 2024, generated over $30 million in revenue in two years by recruiting numerous influencers to post content. The company was acquired by MyFitnessPal in March of this year.

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Cal AI founder claims revenue exceeded $30 million in two years. How should influencer campaigns be tested?

TechCrunch’s event interview relays the Cal AI founder’s marketing experience.

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