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Reports indicate that some users are employing AI avatars to call out 'Auntie' or 'Mommy' and use pity tactics for product promotion, specifically targeting middle-aged and elderly women. Commissions can reach up to 55%, with operators reportedly earning two to three thousand yuan daily.

News reports highlight a trend of mass-produced AI avatars called 'AI Xiao Hai,' targeting middle-aged and elderly women with emotional appeal. These figures use phrases like 'Auntie' or 'Mommy' in sales pitches that border on pity tactics, offering commissions as high as 55%. Some elderly people are reportedly traveling by train to find these AI figures. Operators claim daily earnings of two to three thousand yuan is low.

Summary

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News reports highlight a trend of mass-produced AI avatars called 'AI Xiao Hai,' targeting middle-aged and elderly women with emotional appeal. These figures use phrases like 'Auntie' or 'Mommy' in sales pitches that border on pity tactics, offering commissions as high as 55%. Some elderly people are reportedly traveling by train to find these AI figures. Operators claim daily earnings of two to three thousand yuan is low, focusing on bulk traffic generation and monetization. The core insight lies in the current social environment: middle-aged and elderly women have increasingly intense emotional needs. Operators target this specific demographic's emotional vulnerabilities. This model reveals how businesses can be built around addressing human 'emotional and affective needs'...

Our Take

Three things to consider about this case

Why it matters
Use one product or piece of content to validate demand first, then record transactions, costs, and after-sales service.
Who it suits
Suitable for reference by those who already have similar needs and can verify effectiveness through small tasks.
What to check first
The achievements mentioned in the summary belong to the author's self-report; distinguish between revenue and profit, and consider costs, man-hours, and reproduction conditions.
Our Suggestions / Try This
Who it suits
Content operators and e-commerce practitioners
What to try first
Select one product or set of materials for a small-scale test, recording publication and feedback.
What to measure
Compare genuine inquiries, clicks, and transaction feedback, recording costs and revenue separately.
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  • How should the minimum viable test be accepted, and how much time needs to be invested?
  • Which steps still require human processing and continuous maintenance?
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