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From a 199 yuan job-hunting course to corporate AI training sessions charging 20,000 to 30,000 yuan per session: A case study on productizing my one-person company.

Hello everyone, I'm Du Yi. Previously, I focused on new media operations and corporate training. Now, I specialize in 'productizing solo practitioners,' helping experienced individuals turn their expertise into products. Thank you to Shengcai Youshu, as well as the feedback from Teacher He and Teacher Liang.

Contributor: Du Yi2026.10.21
Summary

Review the results before exploring further

Hello everyone, I'm Du Yi. Previously, I focused on new media operations and corporate training. Now, I specialize in 'productizing solo practitioners,' helping experienced individuals turn their expertise into products. Thank you to Shengcai Youshu, as well as the feedback from Teacher He and Teacher Liang on this article. This time, I've reorganized my product journey over the past year into four stages. The article covers five key sections: what was done in each phase, how revenue was generated, the pitfalls encountered during delivery, and how things were adjusted afterward. I've included all these details, plus a summary of several practices I repeatedly use at the end.

Our Take

Three things to consider about this case

Why it matters
First, agree on a specific requirement and acceptance criteria, and record the delivery and maintenance effort involved.
Who it suits
Suitable for reference by those who already have similar needs and can verify effectiveness through small tasks.
What to check first
The achievements mentioned in the summary belong to the author's self-report; distinguish between revenue and profit, and consider costs, man-hours, and reproduction conditions.
Our Suggestions / Try This
Who it suits
Content creators
What to try first
First, select an existing piece of content, complete its organization, formatting, and sharing, then observe whether readers save it or provide feedback.
What to measure
Record completion time, share feedback, and willingness to reuse.
For Individuals
Try Official Account Typesetting ↗

What should you ask before trying this?

  • What specific need does this practice solve for you?
  • How should the minimum viable test be accepted, and how much time needs to be invested?
  • Which steps still require human processing and continuous maintenance?
Still deciding? Read our decision guides
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