Instagram launches Effect Builder to create custom Stories filters using AI prompts.

Instagram has launched Effect Builder, which uses AI prompts to generate custom Stories filters. The service is now available to users in the United States aged 18 and older. Users can describe their filter ideas, attach style reference images, upload photos to preview effects, and let AI rewrite their prompts. In a hands-on test, the author found that detailed prompts generated by AI rewriting produced filters nearly identical to those from a single-sentence input. Filters must pass safety audits before they can be used by others; when used, they link back to the creator's profile.