OpenRouter data shows that higher spending correlates with users favoring multiple model labs.

OpenRouter data analysis shows that users consume more models from multiple providers rather than sticking to one family. October 2026 figures indicate that customers spending between $100 and $1,000 monthly use an average of five labs; those spending $1,000 to $10,000 use eight; and those spending over $10,000 use twelve. Among high-spending customers ($10K+), 97% use three or more labs, while 90% use five or more.