fal has completed its E and F rounds of financing, raising a combined $1.65 billion. Co-founders discuss the economics of generative media and AI infrastructure.

fal announces completion of its E and F rounds, totaling $1.65 billion. The E round was led by Sequoia, while the F round was led by Bessemer. Co-founders Burkay Gür and Görkem Yurtseven, in an interview with Molly SOShea, identify generative media alongside search and coding agents as one of AI's three major product-market fits. They note that professional users spend between $10,000 and $20,000 monthly on AI media generation, video content once accounted for roughly 70% of fal's revenue, high-end AI video model prices have risen by more than 10x with demand still growing.