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AIHOT · Published on November 4, 2026 at 02:00

Netflix TV launches an 'AI Discover' tab using AI to recommend themed content.

AI Brief

Netflix TV app adds an 'AI Discover' tab. Early experimental features recommend content by themes such as 'Something Light', 'Family Movie Night', and 'Quick Watches'. Users can express dislike, and the app will remember their preferences. This feature is driven by a new intelligence layer built by Netflix, which responds in real time to user feedback and continues learning. It is currently rolling out in English-speaking households in the US on supported TVs.

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